CIRCOLOCO was born in 1999 at Ibiza, by 2001 became one of the “must do” of any Ibiza visit. Since then, it became a symbol around the world for the underground spirit of dance music culture and the most copied clubbing imagery ever.
“Imitation is the sincerest form of flattery.”
Circoloco proposed every year to its crowd the slogan of their season, which is like the motto of the summer, a succession of statements year after year.
My mission for the brand was to create an event for the brand and invent new graphic language, by using the brand’s currents elements and values.